While one section of UNIDEL was working tirelessly to keep our
virtual doors open, another small section was working on our
business model for the future. This killer combination has
given us the edge that few companies in the world can boast of
It took us almost a decade to build our deep technical credibility.
And then it took us just ~2 months to make our technical chops
superbly relevant to our customers.
As a hard core technology organization, COVID-19 turned things
upside down and reminded us how fragile some aspects of our
business were. As we stepped back, we were able to learn from
our experiences and come up with new strategies to fundamentally change
the way we approached the market.
I feel grateful that unlike many other industries, we have still
been able to function, albeit a little sub-optimally. We could
continue to serve our customers and simultaneously build a new
UNIDEL in 8 weeks flat!